Press Release: Nidecker Group acquires iconic brands: Etnies, éS, Emerica, and ThirtyTwo. Read more
Home of Board Sports Brands
The Nidecker Group is home to the most innovative and inspirational board sports and lifestyle brands: Bataleon, Emerica, éS, Etnies, Jones, Nidecker, Rome, Thirtytwo and #YES.
We create, operate, and accelerate industry-leading brands internationally with one goal: to inspire and enable athletes to lead the progression of their sport. Founded in 1887 in the Swiss Alps and one hundred percent family owned, every generation has been fueled by a passion for innovation and board sports.
We began our story as master craftsmen, making wooden wheels and tables before moving on to sleds and cross-country skis. In 1912 we started manufacturing alpine skis, then water skis, monoskis and finally snowboards in 1984.
Today, we are the oldest board sports company in the world and have built highly successful brands, which have played an integral role in the evolution of every industry in which we’ve been involved for over five generations.
We curate world class brands.
Trusted by consumers and athletes worldwide, Nidecker Group brands set the standard for innovation and performance in snowboarding and skateboarding. We offer advanced, performance-oriented products with attention to detail, high quality, sustainable and functional dependability.
Etnies stays true to its roots by sponsoring a world class team of skateboarding, snowboarding, surfing, BMX, and MTB riders, and continues its dedication by giving back to each of these communities. The brand is known for supporting the community with events like the GvR, giving 50,000 pairs of shoes to the homeless and planting more than 2 million trees in the rainforest through the Buy a Shoe, Plant a Tree program.
In 1984 the first snowboard left the Nidecker factory in Rolle, Switzerland. Today, they are the oldest European snowboard brand still in operation. Nidecker remains as a benchmark for quality and innovation, both in the workshop and on the mountain. Over the last forty years, Nidecker has championed every style of snowboarding, embracing and nurturing the diverse culture we all enjoy today. Freeriding, park laps, carving, snowsurfing, backcountry booters and side hits; they embrace it all.
Since 1995, éS has been at the forefront of high-performance skateboarding, propelling the design of skate footwear and apparel into a highly athletic and technically advanced realm. Today, the éS legacy of leadership continues with innovations embedded in the stylish and technical skate shoes. The éS team is committed to delivering the best performing skate shoes to minimize the risk of injury and maximize skate time via advanced support, durability, cushioning and grip.
Over the past 20 years, few brands have influenced snowboard design as profoundly as Bataleon Snowboards. Beginning with their revolutionary patented 3D board shapes, Bataleon has continually pushed the envelope, introducing innovative binding solutions and an advanced boot program. With meticulous attention to detail and a distinct design language, Bataleon is dedicated to making snowboarding more enjoyable for all. Smile! It’s Snowboarding...
Inspired by "YES WE CAN," #YES Snowboards was founded during the 2008 crisis by legendary riders RDM, DCP, and JPS. They revolutionized backcountry freestyle. With JF's NOW bindings and the Helgasons' Lobster snowboards, #YES offers rider-driven, freestyle-focused boards and bindings, empowering every snowboarder to reach new levels of fun and creativity.
Established in 1995, ThirtyTwo® was created by snowboarders for snowboarders. Rider-owned and privately held since day one, ThirtyTwo® has led the snowboard market with new and never before seen innovations in technology, performance, comfort and eco-friendly initiatives. All ThirtyTwo® products have been tested and approved by the best snowboarders in the world.
Like skateboarding itself, Emerica defies convention. In doing so, the brand has established a legacy of bold innovation that has changed the face of modern skateboarding. Since 1996, Emerica has provided no-nonsense skaters everywhere with the toughest and most functional skateboarding footwear and apparel available. Designed by skateboarders for skateboarding, Emerica products are created to withstand serious skateboarding abuse.
Jones Snowboards, founded by legendary freeride snowboarder Jeremy Jones, makes the ultimate quiver of high performance snowboards, bindings and winter outerwear. Jones gear is responsibly made using the highest quality materials possible, and the brand is a proud member of 1% For The Planet.
Based in Vermont, Rome Snowboards is relentless in the pursuit of snowboarding, crafting innovative products and fostering a community driven by passion, creativity, and the unwavering commitment to ride. Since 2001, All Ways Down.
